INTERNATIONAL MANAGEMENT LAB 1
The course aims at providing the opportunity for starting-up an internationalization strategy to support firm’s growth. Specifically students will work with entrepreneurs to identify internationalization opportunities and proposing strategies for expanding the firms’ business in selected foreign target markets. Companies involved in the Lab, with their management team, will be invited in class to preset and discuss their idea and internationalization goals. Attending students will have the chance to work with the companies that will be invited in class to share their experience and internationalization approaches. Stage and thesis opportunities may arise
The course is structured in the form of laboratory and offers the opportunity to develop as part of a team work of a concrete project proposal internationalization by an already present on international markets or a start up. Students will be coordinated by company managers with whom will discuss in the classroom of the project drafts and ideas for its development.
At the end of the course students have to prove they can manage all the tools presented and discussed with managers during the course, i.e. analyzing both firm’s competitors and drivers of customers’ demand, identifying business opportunities in selected foreign markets, proposing entry stragies and/or commercial strategies, presenting their internationalization proposal in order to meet firm’s goals.
The final valuation is based on in-class interaction, working group and group assignments bases on project proposed by the invited firms.
The list of reference articles and reports useful for preparing the assigned projects will be notified during the Lab and will be available on the e-learning platform.
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