To teach students and at the same time to make students directly experience how to build up and evaluate a business plan
Mode of delivery
This course is based on a learning by doing approach. Students will work in groups on the two business plans and will evaluate their peers’ business plans. Time pressure is part of the teaching approach, as well as the ability of organizing group activities. Tutorial classes will help groups to focus their efforts and in to deal with methodological issues.
See course content to see the assumed knowledge base
This course offers participants the opportunity to learn to develop and evaluate business plans . The course is built on the knowledge already acquired by a student of the Master in Management and it simulates an entrepreneurial experience. Students are required to develop business plans for two different start – ups: one for a manufacturing company and the other in a services company.
100% of the grade is based on the business plans prepared during the course;
Students will grade their colleagues’ business plans; based on these grades, instructor will vary his grade from -1 to +1.
Each team should prepare a 15 minute PPT final presentation that will be followed by a 5 minute discussion
Deadline for BP, executive summary and PPT presentation (3 different files) will be defined at the beginning of the course
Business plan, business planning, entrepreneurship and strategic management
Market analysis and marketing planning
Product system design and competitive advantage creation and defense
Firm structure design
Make, Buy and connect decisions
Competitive - advantage based alliances
How to evaluate the business plan
This course does not require any compulsory readings; nevertheless the readings suggested in the marketing, strategy, finance, and organization courses may be useful.
A guide to the business plan will be provided as well as a list of suggested readings.
Suggested Reading Material
How to write a business plan – McKinsey Company
Business Plan Handbook, Thompson Gale
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