The course aims at providing the basics for understanding the international business environment for competing in the global marketplace. In particular the course introduce students to the theories of internationalization, market selection process, entry strategies, location choices, international collaborative relationships and other key strategic issues facing multinational enterprises. The managerial implications associated with building the organization and managing the operations of multinational enterprises in a global economy will also be analyzed, paying attention to the impact of national/regional difference in political economy, industrial policy and culture on firm’s strategic choices. The role and different dimensions of “psychical distance” in the internationalization processes will also be analyzed and discuss with the support of selected case studies.
On completion of the course, students are expected to be prepared both to confront the unique challenges of global business and to understand the main special problems involved in conducting international business. Students have to prove to be able to discuss, adopting a critical approach, the various theories of internationalization, the key determinants of strategy development in an international context, the alternative ways of organizing and managing the multinational enterprise.
• Expanding abroad motivations: pushes and pulls to internationalize
• Global trade and the investment environment
• Barriers to international business
• Foreign Direct Investment: flows and trends in the global market
• Building worldwide competitive advantages: goals (efficiency, flexibility, learning) and means (national differences, scale economies and scope economies)
• The market selection process
• Approaches to foreign market entry: alternative market entry strategies
• Factors influencing market entry strategies
• Theories of internationationalization of firms
• The internationalisation process in the network approach: the management of the liability of outsidership
• International, Multidomestic, Global and Transnational Strategies
• Strategic alliances and network relationships: rational and types
• The internationalization of “born-global” firm
• The role of “physic distance“ in the internationalization strategies of MNE: case studies presentation and discussion of research findings
• Present and future challenges in international business facing MNEs
Mode of Delivery:
Lectures, case studies presentation
The list of reference books to be prepared for the exam will be notified at the beginning of the course. Others recommended readings (articles, research papers) will be indicated during the course and be available on the e-learning platform.
The course will be assessed by a final written exam. For students attending the class, the exam will cover all the theoretical topics discussed in the classroom along with case studies/readings assigned to students at every group of thematic lectures. For students not attending the class, the exam will be based on the books indicated in the recommended reading list.
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