ENTREPRENEURSHIP & INNOVATION MANAGEMENT

A.A. di erogazione 2020/2021
Insegnamento obbligatorio

 (A.A. 2020/2021)

Docenti

Anno di corso: 
1
Tipologia di insegnamento: 
Caratterizzante
Settore disciplinare: 
ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)
Lingua: 
Inglese
Crediti: 
6
Ciclo: 
Primo Semestre
Ore di attivita' frontale: 
40
Dettaglio ore: 
Lezione (40 ore)

The course aims at understanding the role of entrepreneurship and innovation in the current competitive landscape. The course provides students with useful management tools for the creation and management both of startup and spin-off companies, as well as managing innovation processes in established corporate entities.

At the end of the course students will:
1. understand the core theories used in the field of studies of entrepreneurship and innovation management;
2. manage the appropriate terminology of this filed;
3. use/manage all the tools presented during the course re: startup creation, business planning, business modeling, fund raising;
4. get knowledge and skills useful to design and implement the entrepreneurial and innovation process both for new ventures and existing organizations.

none

DETAILED PROGRAM:

A) INTRODUCTION (4 hours)
Globalization and competitive advantage
Entrepreneurship in Europe: key issues and opportunities
State of entrepreneurship in Europe:
o NewCos (Startup/ Spinoff)
o Established Companies

B) STARTUP ECONOMY (8 hours)
Entrepreneurial models
o Startup vs Spinoff
o Fast Growth Business vs Life Style Companies
Profiling the startupper
o Age, education, prior experience
o Novice vs serial entrepreneurship
o Geography and Business
o Bootstrapping vs Third Party Capital
The startup approach
o Fail, Frequent, Fast
o Get it Big
The Techno-Entrepreneur
o Scientist vs Entrepreneur
o Turning Science into Business

C) DEFINING THE BUSINESS IDEA AND DESIGNING THE BUSINESS MODEL (4 hours)
How to identify and communicate the Value proposition
Strategy vs. Business Model vs. Revenue Model
The Milestone Bridge
Selecting the Activity List
Focus, Locus and Modus
o Housing vs Outsourcing vs Partnership
o Brain vs Labour vs Technology Intensity
Business models for high-tech companies
o Web-based, green/clean-tech and life science

D) WRITING THE BUSINESS PLAN (8 hours)
Main contents
o Opportunity
o Market
o Team
o Financials/Business Model
How to present a business plan
o The Elevator Pitch
o The Dave McClure approach
The Lean Startup approach
o “Time-quality-money, pick two”
o Pivoting

E) RAISING MONEY (8 hours)
The Venture Capital industry
o Business Angels, Seed investors, Accelerators
o Venture Capital
o Private Equity
The financing rounds
o Seed
o Series A and later
The exit
o M&A vs IPO
How to deal with investors and negotiate a term sheet
o Standard terms
o Pre- vs Post-Money Valuation
o Multiples and e Liquidation preferences

F) OPEN INNOVATION (4 hours)
Facing Disruption
o Day1 vs Day2
o Incremental vs. Disruptive Innovation
How to implement Open Innovation
o Trend Setting
o Acceleration/Venture Building
o Collaboration
o Investment
o M&A
Barriers to corporate-startup collaboration
o Culture
o Strategy
o Structure
o Process

F) USE CASES (4 hours)
Business case discussion and working groups

At the beginning of the course, the detailed program along with the schedule of the lessons will be published on the e-learning platform.

Front lectures are integrated by cases/articles/videos discussions plus participation of invited guest speakers (entrepreneurs/executives/technologists/investors) to expose students with first hand real life experience.
Groupwork and individual presentations re: issues related to innovation and entrepreneurship are frequently used to improve/stimulate students ability to pitch (public speaking) in front of an audience as well as interact/discuss/manage Q&A.

Written exam at the end of the Course re: the topics discussed in Class and materials indicated (see reference books list). The final written exam is administered on paper and consists of up to 6/8 items where students are required to answer in one hour maximum. Candidates are expected to answer by providing short answers. Some questions may require to do some calculations as well as to provide graphic representations.
The goal of the written exam is to assess the student’s knowledge on the whole program as well as his/her ability to synthetically pitch the concepts learned during the course. For students attending the class the final assessment might factor a qualitative assessment of class participation (through class interaction/working groups/assignments on topics/business and entrepreneurial cases discussed during the lessons). Bonus points might be collected through voluntary individual class participation and will complement the final valuation. Goal is to stimulate student to take action, show entrepreneurial attitude and practice in data/situation analysis, public speaking/pitching and open Q&A sessions.
The final grade is the sum of the points obtained (exam+bonus points). To succeed, students must obtain not less than 18 (eighteen) out of 30 (thirty). Students who obtain a total sum higher than 30 are entitled to pass the exam with honor (cum laude).
***
Due to the recent pandemic crisis and related restrictions it could be possible that exams will be performed online. In this case, the details will be communicated through e-learning.

- Course Slide Deck (distributed to participating students)
- Onetti A. (2015), Always Mind the Exit, https://prezi.com/pg7cho95bxqf/startups-always-mind-the-exit/
- Onetti A. (2015), Financials: Forecasting & Reporting,
https://prezi.com/rkwvnr1fwbz1/financials-forecastingreporting-by-albert...
- Onetti A. (2014), Scaleups. When does a Startup turn into a Scaleup,
http://startupeuropepartnership.eu/scaleups-when-does-a-startup-turn-int...
- Onetti, A. (2016), Scaleups. How to Measure Scaleup Performance,
http://startupeuropepartnership.eu/scaleups-measure-scaleup-performance/
- Marinucci, M. (2014), Scaleup Metrics, http://startupeuropepartnership.eu/scaleupmetrics/
- SEP Monitor (2020), Tech Scaleup Europe (forthcoming at https://mindthebridge.com/research/)
- SEP Monitor (2019), Tech Scaleup China, https://mindthebridge.com/tech-scaleup-china-2019-report/
- SEP Monitor (2019), Tech Scaleup IPOs, https://mindthebridge.com/tech-scaleup-ipos-2019-report/
- MTB (2019), Open Innovation in Europe, https://mindthebridge.com/open-innovation-in-europe/
MTB (2020), Open Innovation Outlook 2020, https://mindthebridge.com/open-innovation-outlook-2020-report/
- SEP Monitor (2018), Tech Startup M&As, https://mindthebridge.com/mtbcrunchbase-techstartup-mas-2018/
- SEP Monitor (2017), European Dual Companies, http://mindthebridge.com/portfolio/report-june-2017-european-dual-compan...

Supplementary readings for non-attending students:

- Onetti A. – Zucchella A. (2014), Business Modeling for Life Science and Biotech Companies: Creating Value and Competitive Advantage with The Milestone Bridge; Routledge Studies in Innovation, Organizations and Technology, Routledge.
- Onetti, A., Zucchella, A., Jones, M. V., McDougall-Covin, P. P. (2012), Internationalization, innovation and entrepreneurship: Business models for new technology-based firms, in “Journal of Management and Governance”, Special Issue: Entrepreneurship and strategic management in Life sciences, Business Models for High-Tech Companies, Vol. 16, No. 3, pp. 337-368.
- NESTA - Report (2015) Winning Together: a guide to successful corporate-startup collaborations (available at: https://www.nesta.org.uk/report/winning-together-a-guide-to-successful-c...)
- NESTA - Report (2016) Scaling Together: overcoming barriers in corporate-startup collaborations (available at: https://www.nesta.org.uk/report/scaling-together-overcoming-barriers-in-...)

Office hours as indicated in the professor’s homepage.
E-mail: alberto.onetti@uninsubria.it

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