INTERNATIONAL STRATEGY LAB
- Scheda dell'insegnamento
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The course aims at providing the opportunity for both applying to a real company theoretical knowledge about internationalization strategies and starting-up a strategy to support the firm’s growth. Specifically students will work with selected firms in order to identify and discuss with firm's managers internationalization opportunities and entry strategies for expanding the firms’ business in foreign target markets. Companies involved in the Lab will be invited in class to preset and discuss their internationalization goals and strategic objectives (i.e market penetration, resource-seeking goals, alliance-seeking strategies, etc). Attending students will have the chance to work with the company that will be invited in class to share managerial experience and internationalization challenges. Stage and thesis opportunities may arise from the Lab
The course doesn't require previuous knowledge but the attendance of the courses of "International Business" and "Management" will provide students with a more solid background to afford the practical experience of the Lab
The course is structured in the form of laboratory and offers the opportunity to develop as part of a team work of a concrete project proposal internationalization by an already present on international markets or a start up. Students will be coordinated by company managers with whom will discuss in the classroom of the project drafts and ideas for its development.
At the end of the course students have to prove they can manage all the tools presented and discussed with managers during the course, i.e. analyzing both firm’s competitors and drivers of customers’ demand, identifying business opportunities in selected foreign markets, proposing entry stragies and/or commercial strategies, presenting their internationalization proposal in order to meet firm’s goals.
The final valuation is based on in-class interaction, working group and group assignments bases on project proposed by the invited firms.
Frontal lesson with the participation of managers of the selected company. The Lab aims to stimulate a continue interaction among both students within each team and students with managers, the preparation of assignments and the discussion of the different project's steps during the lessons. In this perspective, the attendance of the course is strongly recommanded
The student must take a 20 minutes oral presentation regarding the results of the project prepared during the Lab within each team. At the end presentation 10 minutes will be dedicated to the discussion of the main results and limits of the preseted project with the company involved in the Lab. For the final mark, will be taken into consideration: the outcome of the project considering the firm's goals, the effectiveness of the oral presentation, the ability of students to discuss both main results and limits of their project outcomes
Office hours: at the end of each lesson or by email appointment
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