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The course aims at providing the basics for understanding the global international business environment for competing in the global marketplace. In particular the course introduce students to the main theories explaing the internationalization process of firms, the market selection process, main entry strategies and location choices, together with emerging international collaborative relationships among firms. The managerial implications associated with building the organization and managing the operations of multinational enterprises in a global economy will also be analyzed, paying attention to the impact of national/regional difference in political economy, industrial policy and culture on firm’s strategic choices. The role and different forms of “psychical distance” in the internationalization processes will also be analyzed and discuss with the support of selected case studies.
On completion of the course, students are expected to be prepared both to confront the unique challenges of global business and to understand the main special problems involved in conducting international business. Students have to prove to be able to discuss, adopting a critical approach, the various theories of internationalization, the key determinants of strategy development in an international context, the alternative ways of organizing and managing the multinational enterprise.
The course doesn't require previous knowledge of the international bunisess principles,but the attendance of the course of Managment will be useful to better understand strategic options avaible to firms in the international markes
1.Expanding abroad: motivations, means and barriers to international business (2h)
4.Foreign Direct Investment: flows and trends in the global market (2h)
5. Building worldwide competitive advantages: goals (efficiency, flexibility, learning) and means (national differences, scale economies and scope economies) (3h)
6. The market selection process (3h)
7. Approaches to foreign market entry: alternative market entry strategies (3h)
8. Factors influencing market entry strategies (3h)
9. Theories of internationationalization of firms (4h)
10. The internationalisation process in the network approach: the management of the liability of outsidership (3h)
11. Developing International, Multidomestic, Global and Transnational Strategies (3h)
12. Engaging in cross-border collaboration: Strategic alliances and network relationships (3h)
13. The internationalization of “born-global” firms (2h)
14. The role and forms of “physic distance“ in the internationalization strategies of firms: case studies presentation and discussion of research findings (3h)
15. Developing a transnational organization: Managing multicultural teams and flexibility (2h)
16. Technological Clusters and the new economics of competition (3h)
17. Future challenges in international business (1h)
Frontal lessons integrated with case studies discussion in the classroom and seminars by manager of private international enterprises on selected topics
The student must take a written exame on all topics presented and discussed in the classroom based on 4 open questions: 2 broad questions will be evaluated from 0 to 10 point each, 2 short questions on specific topics will be evaluated from o to 10 point each. The final mark is expressed in 30/30 points For studentes attending the course, topics presented during the seminars with companies will be part of the exam. For students not attending the course, the exame will be based on all topic included in the bibliographic references.
Charles W.L. Hill, International Business: Competing in the Global Marketplace, Global Edition, 2014
Chapters of the of reference book to be prepared for the exam will be notified at the beginning of the course. Others recommended readings (articles, research papers) will be indicated during the course and be available on the e-learning platform.
The course will be assessed by a final written exam. For students attending the class, the exam will cover all the theoretical topics discussed in the classroom along with case studies/readings assigned to students at every group of thematic lectures. For students not attending the class, the exam will be based on the books indicated in the recommended reading list.
Office Hours: At the end of each lesson. Students not attending the course are requested to send an email in order to fix an appointment
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